One of the most remarkable trade fair events of 2004: the Railway Interiors Expo at Cologne, Germany (30th November – 2nd December). It has been the first exhibition for railcar interior design, maintenance and passenger’s service. And won’t be the ... |[more]|

Encouragement: Permission marketing is for everyone. B2B2. As time passes by and fades away: it is already five years ago since Seth Godin couched the basic principles of permission marketing in terms: “Turning strangers into friends and friends ... |[more]|

What happens when an ad director (who is frustrated by contradictional forces, caused by his own pr), becomes indiscreet? It happened during a meeting between ß_brandservices and one of its advertising clients. Just read, see and ... |[more]|